Pay Per Click Advertising Optimization & Management Services

Advoca Search Engine Optimization Specialists Make Your Site Visible!

Advoca provides industry leading Pay-Per-Click advertising campaign optimization & management services to a global client base.

Pay-Per-Click (aka PPC) advertising is the process of paying to achieve higher visibility on search engine results pages by bidding on keywords via an online web interface. Depending on how much you bid on each keyword, you can achieve overnight access to search results visibility for a very efficient marketing cost.

By having our highly skilled and experienced Pay-Per-Click management team handle your PPC campaigns, your site can achieve greater return-on-investment on your site advertising dollars and access to the most measurable advertising result on the planet.

For North American clients Advoca Pay-Per-Click campaign setup and/or management solutions are currently offered for the Google AdWords and Yahoo/Overture systems. (Contact our team for details on International PPC options.) Together the Google and Yahoo systems account for over 75% of all web searches in North America, making most other PPC options irrelevant during the early stages of your PPC campaign.

The Advoca Pay-Per-Click Advertising Optimization & Management Services process typically involves the following steps:

1. Analysis of online marketing needs and objectives for your site and your online marketing budget.
2. Research and selection of relevant keywords aimed at facilitating your online marketing objectives
3. Setup of Pay-Per-Click campaign accounts with Google AdWords and Yahoo/Overture Sponsored Search.
4. Insertion of selected keywords into your PPC campaign accounts and strategic bidding to establish a test campaign of 1-2 months.
5. Weekly updates and monitoring of your PPC accounts to further refine bidding and keyword strategies.
6. A period review of pay-per-click success measurements to determine recommended budget inputs to expand the campaign.

Advoca recommends using both Google and Yahoo Pay-Per-Click systems in conjunction with Natural Search Engine Optimization efforts to fully maximize the visibility of your web site.

Contact the Advoca Business Development Team today by phone (416-877-6332), or email to find out how we can help with your next Pay-Per-Click advertising campaign optimization and management project.